Analýza poptávky po regionálních značkách piva v Pardubickém kraji

Bachelor thesis is focused on the analysis of demand for regional beer brands in Pardubice Region. Thesis consists of theoretical foundation which covers beer and its production, regional breweries and their products, marketing research and statistical processing. Marketing research was provided by questionnaire survey. The goal of research was to determine the preferences of the population in region. The evaluation was carried by using statistical methods and followed by comparing of the facts and their dependencies