ft mentioned, seldom discussed: such is the status of aesthetic(s), adjective and noun, in much of human geography today. It is a term which beguiles; we like to think that we know what the term means. Koren’s (2010) light-hearted text, Which ‘Aesthetics’ Do you Mean, offers something of an antidote to such beguilement. Promising to address the “ostensible vacuity and confusion” surrounding aesthetics, Koren offers an origin of the term before listing no fewer than ten different definitions or versions: appearance, style, taste, philosophy of art, thesis or exegesis, artistic, beauty, beautification, cognitive mode, and language. These may all seem familiar to readers but point to the difficulty in outlining any coherent or straightforward ...