Aesthetics is a philosophical discipline whose modern roots can be traced back to the first half of the eighteenth century, when Alexander Gottlieb Baumgarten thus named the \u201cscience of sensible knowledge,\u201d forming a noun out of the Greek adjective aisthetike. He focused on the problem of sensation, recognizing that Aesthetics much be considered as its own specific field of inquiry whose laws can be recognized and, indeed, described (Baumgarten, Meditationes philosophicae de nonnullis ad poema pertinentibus. Halae Magdeburgicae: Litteris Ioannis Henrici Grunerti, acad. Typogr, 1735; Baumgarten, Aesthetica. G. Olms, Hildesheim, 1750). Aesthetics is thus caught between philosophy, poetics, and rhetoric, which had to work hard to fin...