Strategi Pengurusan Pemasaran Hiasan Seramik Oleh Belipot Craft Ceramic di Kelantan

This study aims to identifying ceramic decoration marketing strategy by Belipot Craft Ceramic in Kelantan. This study focuses on marketing management that involves the 4P concept which is product, price, promotion, and place and analyzes the challenges inherent in the organization. Researchers used qualitative methods of interviews with informants who help answer the research questions. With this study, the researcher will know whether the strategy applied in the marketing management ofBelipot Craft helps in advancing the company as well as helping other parties in the addition of new knowledge