Strategi Pemasaran Produk Kraftangan Seramik Di Mutiara Ceramic

This study is a Marketing Strategy In Mutiara Ceramic Handicraft Ceramic. This study was conducted to identify the causes of product marketing at Mutiara Ceramic crafts ceramics difficult marketed around Johor and off. Qualitative methods were used, namely by interviewing entrepreneurs Mutiara Ceramic as an entrepreneur who set the strategy for the company. Analysis by product, price, promotion and place-based marketing mix introduced by Philip Kotler and Gary Armstrong in 1996 was applied to get the results based on objectives set. The implications of these findings, there are many factors to be taken into account in formulating marketing strategies in Mutiara Ceramic like to diversify our existing products and improve the promotion and advertising in various media