Add to ORKGThe aim of this thesis was to analyze the use of multichannel retailing in Globus hypermarket in České Budějovice. Dispensation was done according to Levy and Weitz (2009) into three main channels {--} retail store, catalogue and the internet which were supplemented by some components of the communication mix. On the basis of the case studies and marketing situation analysis of Globus hypermarket in České Budějovice some measures were proposed to improve the competitive position of this company by the use of multichannel retailing. Partial proposals were devided by particular channels. One of them was also economically evaluate
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
Napredak tehnologije izazvao je brojne promjene u svim aspektima svakodnevnog života, pa tako i u ma...
Multichannel integration in retailing is the ability of retailers to combine physical infrastructure...
Napredak tehnologije izazvao je brojne promjene u svim aspektima svakodnevnog života, pa tako i u ma...
Napredak tehnologije izazvao je brojne promjene u svim aspektima svakodnevnog života, pa tako i u ma...
Multichannel integration in retailing is the ability of retailers to combine physical infrastructure...
The present paper has as an objective to present and analyze the challenges that the multiplication ...
Diplomsko delo obravnava večkanalno usklajeno prodajo, ki predstavlja centralno vodeno omrežje med s...
Maloprodaja i maloprodajni oblici u suvremenoj trgovini prolaze kroz velike promjene. Razvijaju se u...
Maloprodaja i maloprodajni oblici u suvremenoj trgovini prolaze kroz velike promjene. Razvijaju se u...
Maloprodaja i maloprodajni oblici u suvremenoj trgovini prolaze kroz velike promjene. Razvijaju se u...
The aim of the research is to find out how retailing business has changed from brick-and-mortar stor...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
Napredak tehnologije izazvao je brojne promjene u svim aspektima svakodnevnog života, pa tako i u ma...
Multichannel integration in retailing is the ability of retailers to combine physical infrastructure...
Napredak tehnologije izazvao je brojne promjene u svim aspektima svakodnevnog života, pa tako i u ma...
Napredak tehnologije izazvao je brojne promjene u svim aspektima svakodnevnog života, pa tako i u ma...
Multichannel integration in retailing is the ability of retailers to combine physical infrastructure...
The present paper has as an objective to present and analyze the challenges that the multiplication ...
Diplomsko delo obravnava večkanalno usklajeno prodajo, ki predstavlja centralno vodeno omrežje med s...
Maloprodaja i maloprodajni oblici u suvremenoj trgovini prolaze kroz velike promjene. Razvijaju se u...
Maloprodaja i maloprodajni oblici u suvremenoj trgovini prolaze kroz velike promjene. Razvijaju se u...
Maloprodaja i maloprodajni oblici u suvremenoj trgovini prolaze kroz velike promjene. Razvijaju se u...
The aim of the research is to find out how retailing business has changed from brick-and-mortar stor...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...