Add to ORKGThe aim of the research is to find out how retailing business has changed from brick-and-mortar store era to multichannel retailing. The research investigates what kind of challenges and possibilities multichannel retailing brings for retailers. This research will help retailers to understand better why multichannel retailing is important and how valuable it’s to provide seamless customer experience. Research provides experiences from store manager level about how customer expectations have increased about professional knowledge of sales force. The research investigates how important company culture is in multichannel retailing. The study seeks out for next future trends of retailing. Theoretical background of the thesis is based on retail...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
Multichannel retail is nowadays a widely discussed topic in the field of retail, driven by the recen...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
Objectives of the Study: The expectations of customers have evolved as they increasingly expect a s...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
Multichannel retail is nowadays a widely discussed topic in the field of retail, driven by the recen...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
Objectives of the Study: The expectations of customers have evolved as they increasingly expect a s...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...