The marketing fish research in the Czech Republic

The marketing fish research in the Czech Republic is directed to the sale of the fresh water fish, which are typical for our country. The consummation of fresh water fish has a long tradition in the Czech Republic, by contrast the marine fish are of the business in the modern life, which made possible to import this raw from the seaside country. In spite of the long term of the being fish in our market its consummation has got a low level. I directed above all to the young people and their board custums considering to the fish consummation in my dissertation. More than two third of inhabitants consumms fish, that means that it is a big chance for the motivation directed to the higher consummation of the fresh water fish. The Czech people eat much more salt water fish than fresh one. The reason is the wider choise of the salt water fish in the market , its better preparation for cooking purposes and lower prices than by the fresh water fish products. There is a low or almost no choice of the fresh water fish meals in the restaurants. With the boarder fish advertisiment by chefs and education it is possible to reach the more frequent using of fresh water fish in the reastaurant´s menus, which the young generation likes