This diploma paper deals with defining the absolute and relative position of the audiovisual (film) industry in the economy of the Czech Republic and its devel-opment in two fields ? the total output of economic system and consumed fac-tors of production. Through comparing of shares of the film industry in these two aggregates it is possible to derive its general economic effectiveness. This definition is prefaced with explanation of needed basic economic terms, theoretical bases and methods used. In its second part the factors are examined, in case of which we can assume the influence on this position, compared to its actual development. In the last, final part the measures are proposed that could improve the position of the film in?dustr...