Business Plan

The main aim of this graduation thesis is to create a business plan for an emerging business. The theoretical part briefly describes the concept of entrepreneurship. The basis of the theoretical part is representation of various chapters in the structure of the business plan The main part of the graduation thesis is the practical part, which contains a full version of a business plan for the company MaxiMini Ltd, which deals in shoes for people with special size requirements. The author first deals with basic information about the project and then goes on to describe the principles of a business opportunity, goals and business strategy. Then follow detailed product (and its need) characteristics, a description of services, location and potential suppliers. The marketing analysis examines competition, overall and target markets, prices and marketing. The financial part evaluates capital expenditure and operating costs, which together form the source for financial statements in three versions of possible future progress, followed by a recovery calculation of investment. In the conclusion the whole project is evaluated by means of SWOT and risk analysis