The effect of cultural events on the visit rate in Český Krumlov

The partial aim of this work was to implement the features of selected cultural events and consequently the interpretation of realized marketing research. On the basis of this interpretation the main purpose was identified. The aim was related to the effect of cultural events on the visit rate in Český Krumlov. The suggested actions for the improvement of the cultural events offering were accepted. The data from questionary research provided the information for compilation of the visitor´s profile, which included the investigation in the sphere of quality by given services. The research presented the detection of opportunities and deficiencies in the cultural actions co-ordination