Events as a way to develop the economic and social-cultural potential of heritage of the Czech Republic

A growing number of events, as events with ritual and ceremonial character to meet specific human needs and their cultural, social and political role become increasingly important. Especially in the UK, USA and Australia have been shaping a new perspective on exploring the phenomenon, which has been known since the beginning of human society, yet with a modern view of culture as an economic and social-cultural capital, it gets an entirely new meaning. With the latest information from the planning and research the impact of events I try to jump to conclusions in my thesis, that the event brings to society and its cultural heritage not only new opportunities in terms of image, form and presentation, but may also help the economic and social - cultural growth of the place, institution or region. In my thesis, I focus on examples and types of events that may be beneficial for the cultural heritage of the Czech Republic and the possibility of measuring both the tangible and intangible impacts that events should bring. I believe, that this work can be a source of new knowledge of cultural institutions and tourist destinations, which should encourage good policy making events and their relation to economic and social - cultural potential of local and regional cultures, creating one of the possible elements of creative industries, leading to the economic development of the Czech Republic