Add to ORKGWe study the effect of conspicuous consumption on social status in an online virtual world. Based on previous literature, we hypothesize that purchases of rare items can confer higher social status. We test this effect at the German Habbo Hotel, an online social network with more than 1.5 million registered users. Using propensity scoring algorithm, we separate the selection effect (e.g., more active/attractive players buy prestige goods) from the treatment effect (e.g., buying prestige goods increases social status). Our results indicate a significant and large effect of conspicuous consumption on status improvement. A subject who is conspicuously consuming wins on average 13.2 friends while his matching twin wins only 5.1 friends over the...
Background The phenomenon of conspicuous consumption is not new. Veblen (1994, 1899) described con...
As virtual worlds and social media in general become important settings for marketing actions, we ne...
This research presents a series of studies, which show that luxury goods do neither signal power nor...
Some economists argue that consumption of publicly visible goods is driven by social status. Making ...
Some economists argue that consumption of publicly visible goods is driven by social status. Making ...
Drawing from costly signaling theory, we predicted that luxury consumption enhances status and produ...
Consumption of certain products or services often brings status or prestige to the consumer. Such st...
As the world shifts towards greater consumerism, there is an increasing tendency for individuals to ...
The recent growth of social networking websites now allows for the sharing of one???s\ud pictures an...
This study examines the effect of social influence on the adoption of multiple products for the same...
As virtual worlds and social media in general become important settings for marketing actions, we ne...
As virtual worlds and social media in general become important settings for marketing actions, we ne...
As virtual worlds and social media in general become important settings for marketing actions, we ne...
This research presents a series of studies, which show that luxury goods do neither signal power nor...
As virtual worlds and social media in general become important settings for marketing actions, we ne...
Background The phenomenon of conspicuous consumption is not new. Veblen (1994, 1899) described con...
As virtual worlds and social media in general become important settings for marketing actions, we ne...
This research presents a series of studies, which show that luxury goods do neither signal power nor...
Some economists argue that consumption of publicly visible goods is driven by social status. Making ...
Some economists argue that consumption of publicly visible goods is driven by social status. Making ...
Drawing from costly signaling theory, we predicted that luxury consumption enhances status and produ...
Consumption of certain products or services often brings status or prestige to the consumer. Such st...
As the world shifts towards greater consumerism, there is an increasing tendency for individuals to ...
The recent growth of social networking websites now allows for the sharing of one???s\ud pictures an...
This study examines the effect of social influence on the adoption of multiple products for the same...
As virtual worlds and social media in general become important settings for marketing actions, we ne...
As virtual worlds and social media in general become important settings for marketing actions, we ne...
As virtual worlds and social media in general become important settings for marketing actions, we ne...
This research presents a series of studies, which show that luxury goods do neither signal power nor...
As virtual worlds and social media in general become important settings for marketing actions, we ne...
Background The phenomenon of conspicuous consumption is not new. Veblen (1994, 1899) described con...
As virtual worlds and social media in general become important settings for marketing actions, we ne...
This research presents a series of studies, which show that luxury goods do neither signal power nor...