Add to ORKGThis study examines the effect of social influence on the adoption of multiple products for the same category (basic choice and upgrade choice). Based on a unique large-scale data set from an online game community and a competing-risk model, the results show that social influence could significantly elevate users’ product adoption on both products, but the effect on users’ upgrade product adoption is greater than that on users’ basic product adoption. Furthermore, users with middle social status are more susceptible to others’ upgrade product adoption than users with low or high social status. In addition, network density positively moderates users’ susceptible to the effect of social influence in upgrade product adoption decisions. These r...
Marketing professionals gradually utilize virtual communities as a new media for affecting sales by ...
Although widely accepted as critical determinant for an individual’s adoption decision in households...
Most models of social contagion take peer exposure to be a corollary of adoption, yet in many settin...
Consumers’ online purchase decisions can be affected by both direct and indirect peer influences. Li...
Abstract Focusing on social network theories, we examine the interactive influence of both group-lev...
Business models integrating the internet into their value propositions have demonstrated varying lev...
In product-oriented online social networks, members post product reviews as well as maintaining a li...
Many firms capitalize on their customers' social networks to improve the success rate of their new p...
Social relationships have long been recognised for their role in shaping consumers\u27 opinions and ...
In the rapidly evolving technological landscape, social media platforms have transformed, embracing ...
Social commerce, the combination of e-commerce activities and social media, is a lucrative means for...
Social commerce remedies the shortcomings of traditional e-commerce in attracting users. Researchers...
This study aims to develop a theoretical model to explicate online group buying behaviour. The resea...
Classical economical theories assume whatever information is available about products will be fully ...
The diffusion of social media has radically changed the number of peers with whom consumers interact...
Marketing professionals gradually utilize virtual communities as a new media for affecting sales by ...
Although widely accepted as critical determinant for an individual’s adoption decision in households...
Most models of social contagion take peer exposure to be a corollary of adoption, yet in many settin...
Consumers’ online purchase decisions can be affected by both direct and indirect peer influences. Li...
Abstract Focusing on social network theories, we examine the interactive influence of both group-lev...
Business models integrating the internet into their value propositions have demonstrated varying lev...
In product-oriented online social networks, members post product reviews as well as maintaining a li...
Many firms capitalize on their customers' social networks to improve the success rate of their new p...
Social relationships have long been recognised for their role in shaping consumers\u27 opinions and ...
In the rapidly evolving technological landscape, social media platforms have transformed, embracing ...
Social commerce, the combination of e-commerce activities and social media, is a lucrative means for...
Social commerce remedies the shortcomings of traditional e-commerce in attracting users. Researchers...
This study aims to develop a theoretical model to explicate online group buying behaviour. The resea...
Classical economical theories assume whatever information is available about products will be fully ...
The diffusion of social media has radically changed the number of peers with whom consumers interact...
Marketing professionals gradually utilize virtual communities as a new media for affecting sales by ...
Although widely accepted as critical determinant for an individual’s adoption decision in households...
Most models of social contagion take peer exposure to be a corollary of adoption, yet in many settin...