Add to ORKGAs eCommerce grows in importance, the use of information technologies, such as web sites and corporate extranets is increasingly customer facing. As a result, an increased integration between IT and business-marketing strategic functions is necessary in businesses. An important consequence of this integration is that students, employees, and managers must be trained to operate in this cross-disciplinary business world. We review the historical role of technology in businesses, arguing that the role of technology in organizations has evolved from a paradigm in which technology served primarily as a support function to being a critical business function that cannot be properly executed without an understanding of consumer behavior and marketi...
tion has been widely, and often uncritically, accepted as both inevitable and beneficial with little...
In discipline areas such as information technology and eBusiness, technology advances so rapidly tha...
The teaching of electronic commerce in universities has become a growth industry in itself. The rapi...
As eCommerce grows in importance, the use of information technologies, such as web sites and corpora...
The digital revolution is upon us, bringing with it disruptive forces in every aspect of business an...
How are business schools thinking about developing leaders for the emerging digital economy? To answ...
The use of new information technology in marketing education has been widely, and often uncritically...
How are business schools thinking about developing leaders for the emerging digital economy? To answ...
The use of new information technology in marketing education has been widely, and often uncritically...
Emerging digital technologies and increasing interest in the computerized delivery of higher educati...
Although the past 2 decades have produced much promise (and accompanying research) on the use of inf...
The use of new information technology in marketing education has been widely, and often uncritically...
The past two decades—and the technology advancements experienced throughout them—have left marketers...
How are business schools thinking about developing leaders for the emerging digital economy? Is ther...
How are business schools thinking about developing leaders for the emerging digital economy? To answ...
tion has been widely, and often uncritically, accepted as both inevitable and beneficial with little...
In discipline areas such as information technology and eBusiness, technology advances so rapidly tha...
The teaching of electronic commerce in universities has become a growth industry in itself. The rapi...
As eCommerce grows in importance, the use of information technologies, such as web sites and corpora...
The digital revolution is upon us, bringing with it disruptive forces in every aspect of business an...
How are business schools thinking about developing leaders for the emerging digital economy? To answ...
The use of new information technology in marketing education has been widely, and often uncritically...
How are business schools thinking about developing leaders for the emerging digital economy? To answ...
The use of new information technology in marketing education has been widely, and often uncritically...
Emerging digital technologies and increasing interest in the computerized delivery of higher educati...
Although the past 2 decades have produced much promise (and accompanying research) on the use of inf...
The use of new information technology in marketing education has been widely, and often uncritically...
The past two decades—and the technology advancements experienced throughout them—have left marketers...
How are business schools thinking about developing leaders for the emerging digital economy? Is ther...
How are business schools thinking about developing leaders for the emerging digital economy? To answ...
tion has been widely, and often uncritically, accepted as both inevitable and beneficial with little...
In discipline areas such as information technology and eBusiness, technology advances so rapidly tha...
The teaching of electronic commerce in universities has become a growth industry in itself. The rapi...