As eCommerce grows in importance, the use of information technologies, such as web sites and corporate extranets is increasingly customer facing. As a result, an increased integration between IT and business-marketing strategic functions is necessary in businesses. An important consequence of this integration is that students, employees, and managers must be trained to operate in this cross-disciplinary business world. We review the historical role of technology in businesses, arguing that the role of technology in organizations has evolved from a paradigm in which technology served primarily as a support function to being a critical business function that cannot be properly executed without an understanding of consumer behavior and marketi...
The two most important universal trends that affect business conduct at the end of this century are:...
Changing the basis of competition, e-Business means doing business electronically by bringing togeth...
IT researchers need to know more about the concerns of ITwithin business areas at the same time as I...
As eCommerce grows in importance, the use of information technologies, such as web sites and corpora...
The digital revolution is upon us, bringing with it disruptive forces in every aspect of business an...
The use of new information technology in marketing education has been widely, and often uncritically...
The use of new information technology in marketing education has been widely, and often uncritically...
Purpose – This paper aims to consider the range of technologies currently affecting the business sch...
How are business schools thinking about developing leaders for the emerging digital economy? Is ther...
The teaching of electronic commerce in universities has become a growth industry in itself. The rapi...
The teaching of electronic commerce in universities has become a growth industry in itself. The rapi...
This paper considers how technology is currently affecting the Business School world, and seeks to d...
How are business schools thinking about developing leaders for the emerging digital economy? To answ...
tion has been widely, and often uncritically, accepted as both inevitable and beneficial with little...
The use of new information technology in marketing education has been widely, and often uncritically...
The two most important universal trends that affect business conduct at the end of this century are:...
Changing the basis of competition, e-Business means doing business electronically by bringing togeth...
IT researchers need to know more about the concerns of ITwithin business areas at the same time as I...
As eCommerce grows in importance, the use of information technologies, such as web sites and corpora...
The digital revolution is upon us, bringing with it disruptive forces in every aspect of business an...
The use of new information technology in marketing education has been widely, and often uncritically...
The use of new information technology in marketing education has been widely, and often uncritically...
Purpose – This paper aims to consider the range of technologies currently affecting the business sch...
How are business schools thinking about developing leaders for the emerging digital economy? Is ther...
The teaching of electronic commerce in universities has become a growth industry in itself. The rapi...
The teaching of electronic commerce in universities has become a growth industry in itself. The rapi...
This paper considers how technology is currently affecting the Business School world, and seeks to d...
How are business schools thinking about developing leaders for the emerging digital economy? To answ...
tion has been widely, and often uncritically, accepted as both inevitable and beneficial with little...
The use of new information technology in marketing education has been widely, and often uncritically...
The two most important universal trends that affect business conduct at the end of this century are:...
Changing the basis of competition, e-Business means doing business electronically by bringing togeth...
IT researchers need to know more about the concerns of ITwithin business areas at the same time as I...