Add to ORKGAbstract. Background: this study aims to identify the factors that influence consumers’ purchase decision toward fast moving consumer goods on rural area. Methods: the objective of this study can be achieved by spreading the questionnaire with convenience sampling technique. The data is analyzed by using factor analysis and multi linear regression techniques.  Results: The findings from this research have found five factors that can influence to behavioral of society in the rural area in purchasing decision toward FMCG product. Conclusion: the findings of this study can be utilized in decision marketing strategy.  Keywords: FMCG, purchase decision, analysis factor and multiple linear regression
In the past years, due to the lack of facilities available in the rural areas, the rural consumer he...
The world has become a village and many MNCs have entered Indian operations as it is an attractive d...
India is a land of Villages. Villagers constitute major part of market base which is seldom realized...
Consumer behaviour is described as the process of selecting, buying, using and disposing goods and s...
The Purchase Behaviour has many approaches to economic phychological,and social cultural. A consumer...
Fast Moving Consumer Goods have become a basic necessity in human life. In this paper, an attempt ha...
The study is done to identify the factors affecting buying decisions of rural consumers and whether ...
Fast Moving Consumer Goods (FMCG) also known as consumer-packaged goods are consumed every day by th...
The main purpose of this study is to Examine Rural Consumer Behavior towards Selected Fast Moving Co...
Consumer behaviour and its extensive knowledge has been a backbone of the marketing strategy of ever...
Ever since independence of India, because of some obvious reasons, marketing acquired a largely urba...
Rural markets offer vast opportunities to marketers due to the different profile of rural consumers,...
Abstract: - Many people migrate from rural areas to urban areas due to better infrastructure. Purcha...
More than 600 000 villages in India are home to 70% of the country's population today. Rural populat...
This article focuses on buying behaviour of rural and urban consumers on select personal hygiene pro...
In the past years, due to the lack of facilities available in the rural areas, the rural consumer he...
The world has become a village and many MNCs have entered Indian operations as it is an attractive d...
India is a land of Villages. Villagers constitute major part of market base which is seldom realized...
Consumer behaviour is described as the process of selecting, buying, using and disposing goods and s...
The Purchase Behaviour has many approaches to economic phychological,and social cultural. A consumer...
Fast Moving Consumer Goods have become a basic necessity in human life. In this paper, an attempt ha...
The study is done to identify the factors affecting buying decisions of rural consumers and whether ...
Fast Moving Consumer Goods (FMCG) also known as consumer-packaged goods are consumed every day by th...
The main purpose of this study is to Examine Rural Consumer Behavior towards Selected Fast Moving Co...
Consumer behaviour and its extensive knowledge has been a backbone of the marketing strategy of ever...
Ever since independence of India, because of some obvious reasons, marketing acquired a largely urba...
Rural markets offer vast opportunities to marketers due to the different profile of rural consumers,...
Abstract: - Many people migrate from rural areas to urban areas due to better infrastructure. Purcha...
More than 600 000 villages in India are home to 70% of the country's population today. Rural populat...
This article focuses on buying behaviour of rural and urban consumers on select personal hygiene pro...
In the past years, due to the lack of facilities available in the rural areas, the rural consumer he...
The world has become a village and many MNCs have entered Indian operations as it is an attractive d...
India is a land of Villages. Villagers constitute major part of market base which is seldom realized...