A Study on Rural Consumer Behaviour towards Selected Fast Moving Consumer Goods in Vellore District

The main purpose of this study is to Examine Rural Consumer Behavior towards Selected Fast Moving Consumer Goods. The populations of this study consist of Selected Fast Moving Consumer Goods products user in Vellore District. Respondents were selected from different genders, age groups and occupations using fast moving consumer goods. FMCG products are those that get replaced within a year. FMCG generally includes wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, batteries, paper products, and plastic goods. FMCG also include pharmaceuticals, consumer electronics, packaged food products, soft drinks, tissue paper, and chocolate bars. Fast moving consumer goods are also known as Consumer Packaged Goods (CPG). A pre-structured questionnaire was used. Non-random sampling was used to collect data from sampled respondents. Statistical techniques such as percentage analysis and Chi-square test are used in this study