To help drive the required behaviour change for increased sustainable practice the Government in England launched a Zero Waste Places (ZWP) initiative to develop innovative and exemplary practice. By inviting places to bid for ZWP status, the successful applicants were then expected to become exemplars of good environmental practice on all waste issues. The ZWP programme commenced in October 2008 with the selection of 6 distinct places based upon an application by a partnership. The places ranged in size from the very small (one street of 201 properties) to a Region of England (5 million population). The funding was £70,258 and the mean was £11,709. The overall assessment suggests that the Local Authorities and their project partners rose t...