At the moment, the conditions of fierce competition in production and sales bring the role of marketing in business to the fore. Big data, which form the basis of BI-systems, and which arise as a result of digitization of economic and any other activity, are growing exponentially. To better understand the impact of Big Data on various marketing activities, it is necessary to consider the main aspects of Big Data approach. A description of the situation on the Big Data market was given, problems were posed, and ways to study them were described. The article describes the possible ways of classifying Big Data, the types of data that are used. Eventually, this article reveals features of Big Data approach and new opportunities of BI-systems in...
Customer insight is at the heart of the big data era. This revolution makesit possible to directly o...
Businesses are increasingly relying on commercializing their services and goods to generate income f...
One of the most important questions for using big data analysis in marketing today is widely discuss...
At the moment, the conditions of fierce competition in production and sales bring the role of market...
Big data refers to the vast quantity of data that is currently being generated and captured in a var...
The article discusses the applicability of Big Data technologies in modern marketing. The author ana...
Big Data has earned much attention from the IT industry and academia. Given the research interest on...
Rad ne sadrži sažetak.This research paper covers big data, its techniques, models and methods and th...
Rad ne sadrži sažetak.This research paper covers big data, its techniques, models and methods and th...
Rad ne sadrži sažetak.This research paper covers big data, its techniques, models and methods and th...
The success of the company's management concept depends on the ability to provide quality and compre...
The Big Data potential in marketing is colossal and with data being generated and collected in real-...
Customer insight is at the heart of the big data era. This revolution makesit possible to directly o...
This chapter outlines the increasing prominence of Big Data and its application to marketing practic...
The concept of big data is one of the important issues in business decision making in recent years. ...
Customer insight is at the heart of the big data era. This revolution makesit possible to directly o...
Businesses are increasingly relying on commercializing their services and goods to generate income f...
One of the most important questions for using big data analysis in marketing today is widely discuss...
At the moment, the conditions of fierce competition in production and sales bring the role of market...
Big data refers to the vast quantity of data that is currently being generated and captured in a var...
The article discusses the applicability of Big Data technologies in modern marketing. The author ana...
Big Data has earned much attention from the IT industry and academia. Given the research interest on...
Rad ne sadrži sažetak.This research paper covers big data, its techniques, models and methods and th...
Rad ne sadrži sažetak.This research paper covers big data, its techniques, models and methods and th...
Rad ne sadrži sažetak.This research paper covers big data, its techniques, models and methods and th...
The success of the company's management concept depends on the ability to provide quality and compre...
The Big Data potential in marketing is colossal and with data being generated and collected in real-...
Customer insight is at the heart of the big data era. This revolution makesit possible to directly o...
This chapter outlines the increasing prominence of Big Data and its application to marketing practic...
The concept of big data is one of the important issues in business decision making in recent years. ...
Customer insight is at the heart of the big data era. This revolution makesit possible to directly o...
Businesses are increasingly relying on commercializing their services and goods to generate income f...
One of the most important questions for using big data analysis in marketing today is widely discuss...