Context. The most nearby active galaxy Cen A has attracted considerable attention as a detected TeV gamma-ray and possible ultra-high energy (UHE) cosmic-ray emitter. Aims. We investigate the efficiency of particle acceleration close to the supermassive black hole (BH) horizon assuming that accretion in the innermost part of the disk occurs in an advection-dominated (ADAF) mode. Methods. We analyze the constraints on the achievable particle energies imposed by radiative losses and corotation for conditions inferred from observations. Results. We show that for an underluminous source such as Cen A, centrifugally accelerated electrons may reach Lorentz factors of up to $\gamma \sim (10^7{-}10^8)$, allowing inver...