This is a contribution for the Proceedings of 5th International Conference on New Frontiers in Physics (ICNFP 2016), held at Crete, 6-14 July 2016. Our goal is to obtain phenomenologically reliable insights for the physics of the quark-gluon plasma (QGP) from the holography. I briefly review how in the holographical setup one can describe the QGP formation in heavy ion collisions and how to get quantitatively the main characteristics of the QGP formation – the total multiplicity and the thermalization time. To fit the experimental form of dependence of total multiplicity on energy, obtained at LHC, we have to deal with a special anisotropic holographic model, related with the Lifshitz-type background. Our conjecture is that this Lifshitz-ty...