FORMULASI STRATEGI PENGEMBANGAN PELABUHAN PERIKANAN NUSANTARA PENGAMBENGAN JEMBRANA

Strategies are required by any Fishery Port (PP) in order to have a clear direction in achieving the desired objectives to develop a competitive advantage so that FP can not only survive, but also to win the competition. The purpose of this study is to formulate the development strategies of Pengambengan NFP. The method used was a descriptive survey of case study. The results of this study show that Pengambengan NFP development strategy include: (1) The increase in Pengambengan NFP service quality, (2) improvement capacity and institutional coordination, (3) revitalization, improvement, maintenance and development facilities in Pengambengan NFP to be the center of integrated fisheries activities (4) capitas support to increase access in Pengambengan NFP capture fisheries, and (5) Improve the quality of human resource and fishery communities in the Pengambengan NFP