Keefektifan Strategi Promosi Yogyatourium

This graduating paper aims to inform the reader short profile of Yogyatourium .Then, it explains the promotional strategies of Yogyatourium and analyze the most effective strategy based on customers’ opinion and marketing staff interview. The writer uses two methods to collect the data; such as; library and internet research, and field study. In library and internet research, the writer read some several books, journal, leaflets of Yogyatourium, and articles which are related to the object of this research. In field study, the writer used direct observation and interviews the marketing staff and some respondents. The writer also distributed questionnaires to customers. From those questionnaires, the writer analyze and conclude the customers’ opinion about the most effective promotion strategy of Yogyatorium . All in all, Yogyatourium which is the new store of Dagadu has some promotional strategies; such as; Leaflet, Social Media, Media Gathering, Tour Leader, and Live Events. According to the result of customers’ opinion and marketing staff, the most effective promotion strategy of Yogyatourium is Live Events