ANALISIS STRATEGI PEMERINTAH KOTA YOGYAKARTA DALAM PENGELOLAAN KAWASAN MALIOBORO UNTUK MEWUJUDKAN MALIOBORO NYAMAN SEBAGAI DESTINASI PARIWISATA UTAMA

Malioboro is an icon for Yogyakarta as Touirism City . It�s fame could attract people throughout Indonesia and even all around the world leading to the image that coming to Yogyakarta is imperfect without visiting Malioboro. Due to this prominent role, Malioboro should be managed and developed well physically as well as non-physically and all the effort is about visitor satisfaction. Therefore Yogyakarta Municipal Tourism Office as the one who has authority and responsibility for tourism service, consider the need to establish Technical Unit office to manage Malioboro. This research aims are to identify potensial problems stemmed from Malioboro and to analyze strategies implemented by Technical Unit Office of Malioboro to solve the problem. It takes Logical Framework Analysis model to help identifying problems, purposes and logical analysis related to the program implementation. This analysis is also used to find out program achievement priority, ensure the relevance between input and output and also pinpoint the achievements beyond the targets. Logical Framework Analysis could be the baseline to conduct monitoring and evaluating achievement indicators. The shift of Malioboro from amicable private place to business area, defines Malioboro as a business-nuance place of interest leading to achieve goal as the ultimate tourism destination. Therefore, sharing similar vision and mission among the stakeholders is the first priority. It should be followed by determination of all stakeholders abiding the vision. All of this will facillitate to manage and conduct programmes for better Maliobor