Strategi diversifikasi produk pembiayaan di PT. Sarana Yogya Ventura

This paper discussed the analysis and implementation of product diversification strategy of financing in PT.Sarana Yogya Ventura. The company is the object of this study is PT. Sarana Yogya Ventura, a venture capital firm based in Yogyakarta, who developed financing to Micro, Small and Medium enterprises (MSMEs) and the need to always look to diversity of the financing to compete with its rivals. Discussing about the strategy of the company, not independent of the policy making process and hierarchy on it to compensate for the speed and accuracy of decision making strategy of its competitor. Appropriate strategy should be based on factors of strength, weaknesses, opportunities and the threats facing the company. In the terms of financing product diversification strategy, in addition to basing the above factors, it should be observed about availability of markets for business development and financing of new financing products and the answer to the demands of consumers who are able to compete with existing products in the market. Any financial products marketed by these companies, certainly can not achieve optimal result in the same period. Therefore it is necessary to test the optimization of each financial product, and subsequently of the test can be done to stop the policy of maintaining or even a financial product. Mapping strategic groups needed to able to measure the ability of the company to compete with similar companies. Result form mapping can be used as a guide to face firms competitors. In order survive and thrive, companies need the key success factors that useful to distinguish its competitors. Key success factors need ti be further explored and examined for all abilities can be developed so as to better provide optimal success for the company