Add to ORKGThe thesis summarizes the findings concerning the website Mx4life.cz. The introductory theoretical part focuses on the summary of the basic findings about the Internet and e-commerce. Marketing mix and Google Analytics are included in this part too. The following practical part consists an analysis of basic information about the content and technical features of the website, individual tools of the marketing mix and the data measured in the web application Google Analytics. Moreover, the thesis looks into the competition from both e-shop's and brick-and-mortar businesses'points of view. The main aim of the present thesis is to assess the current situation with regard to the analyses already mentioned and suggest possible changes in order to...