Add to ORKGThe Bachelor paper deals with consumer behaviour in regard to food, especially chocolate and wine. The first part focuses on the theory of consumer behaviour. In the theoretical part, I am dealing with the term of consumer behaviour, factors influencing consumer behaviour, buyer decision making process and its types, primary attitudes of consumer buying behaviour, situational influences, market segmentation and difference between user and buyer. In the last part of the theory I am dealing with marketing research theory. The practical part is fundamental; I am dealing with my own primary research there: I used a form of a questionnaire. The questionnaire consisted of questions relevant to consumer behaviour in regard to chocolate and wine of...