Spotřebitelské chování na trhu potravin

This bachelor thesis analyzes consumer buying behavior in the food market. In the first part I deal with the theoretical concepts that relate to the given problem. It contains an explanation of basic terms such as the market, the product and the consumer. The second part focuses on the questionnaire survey. Here was the global, to find out howoften the consumers buy food, where they most often buy it and how much theyspend on one purchase