We introduce partially ordered generalized patterns (POGPs), which further generalize the generalized permutation patterns (GPs) introduced by Babson and Steingrímsson [Sémin. Lotharingien Combin. B44b (2000) 18]. A POGP p is a GPe some of whose letters are incomparable. Thus, in an occurrence of p in a permutation π, two letters that are incomparable in p pose no restrictions on the corresponding letters in π. We describe many relations between POGPs and GPs and give general theorems about the number of permutations avoiding certain classes of POGPs. These theorems have several known results as corollaries but also give many new results. We also give the generating function for the entire distribution of the maximum number of non-overlappi...