Add to ORKGThe promotion of the libraries products and services is the best way to increase their use and utility. In this sense, a Point of Purchase Adverstising(POP)is an effective and appropriated technique in library context. This paper review different aspect of it. Also it offers a critical approach of the marketing situation in libraries
This is a little guide to get press for your library. How to get the media attention and increase yo...
Aims. To apply a theoretical approach to the study of marketing and the library context, taking into...
Conference wich is a very brief synthesis about marketing for libraries. It states that to see the l...
Aproximación al marketing y la promoción de los espacios bibliotecarios. Si bien el marketing de bib...
Today it is essential for libraries to promote the use of their services, make themselves be known a...
In this communication I will display to the management like the instrument that works inwards, where...
Estudio de la incidencia de las campañas de extensión bibliotecaria y de marketing bibliotecario sob...
This work is a reflection about the libraries role into the information society context
Enseñar a leer y escribir es relativamente fácil, pero no lo es tanto crear y consolidar hábitos lec...
In the present work is to present a practical way marketing campaigns paths of two products produced...
Several library promotion initiatives are described. MatPromo, an image database of library promotio...
Several library promotion initiatives are described. MatPromo, an image database of library promotio...
The offer of new products and services is the main way to enhance the image of public libraries in p...
ESTA OBRA PUBLICADA BAJO el patrocinio de la IFLA, en particular de la Management and Marketing Sect...
En este artículo se analiza la polémica que surgió en Estados Unidos en 1998 entre la pervivencia de...
This is a little guide to get press for your library. How to get the media attention and increase yo...
Aims. To apply a theoretical approach to the study of marketing and the library context, taking into...
Conference wich is a very brief synthesis about marketing for libraries. It states that to see the l...
Aproximación al marketing y la promoción de los espacios bibliotecarios. Si bien el marketing de bib...
Today it is essential for libraries to promote the use of their services, make themselves be known a...
In this communication I will display to the management like the instrument that works inwards, where...
Estudio de la incidencia de las campañas de extensión bibliotecaria y de marketing bibliotecario sob...
This work is a reflection about the libraries role into the information society context
Enseñar a leer y escribir es relativamente fácil, pero no lo es tanto crear y consolidar hábitos lec...
In the present work is to present a practical way marketing campaigns paths of two products produced...
Several library promotion initiatives are described. MatPromo, an image database of library promotio...
Several library promotion initiatives are described. MatPromo, an image database of library promotio...
The offer of new products and services is the main way to enhance the image of public libraries in p...
ESTA OBRA PUBLICADA BAJO el patrocinio de la IFLA, en particular de la Management and Marketing Sect...
En este artículo se analiza la polémica que surgió en Estados Unidos en 1998 entre la pervivencia de...
This is a little guide to get press for your library. How to get the media attention and increase yo...
Aims. To apply a theoretical approach to the study of marketing and the library context, taking into...
Conference wich is a very brief synthesis about marketing for libraries. It states that to see the l...