Within an increasingly competitive retailing environment, virtual reality retailing should be considered as a new and well promising alternative retailing channel. Also, store atmosphere has proved to be an important factor affecting consumer’s behaviour. While the number of users that are attracted by VEs increases dramatically, the corresponding research is insufficient to illustrate users’ profiles and their behaviour. This exploratory study aims to address the shopping characteristics of VE’s visitors as well as the criteria of store atmosphere that affect their shopping behaviour. The findings suggest among others, that crowding and innovative services affect customer’s needs
Abstract This study explores the roles of vividness and interactivity—two technological dimensions o...
The use of virtual worlds as an emerging technology is already having a significant impact on busine...
This research investigates whether consumers display similar brand perceptions between physical and ...
With the tremendous growth of the ?nternet in the mid 90’s, led consumers to a massive participation...
While store atmosphere constitutes an important store selection criterion both in conventional and e...
This paper studies the concept of Store Atmosphere in Virtual Commerce (V-Commerce) through the Web ...
The objective of the present dissertation research is to explore 3-Dimensional Environments as a new...
Virtual Reality Retailing (VRR) has proved to be an emerging retailing channel with an ongoing econo...
Abstract—The purpose of this paper is to provide a 3D servicescape conceptual model which explores t...
The aim of this study is to investigate the effect of music, as an atmospheric cue of 3D virtual rea...
E-retailing is the Internet version of classic wholesalers and retailers of goods and services. The ...
Virtual reality (VR) technology becomes more and more accessible. VR provides an excellent opportuni...
V-commerce is emerging as a promising technology for a new type of e-commerce application, which can...
Virtual worlds (VWs) have emerged as a new context for gaming, collaboration, social networking but ...
This paper studies the concept of Store Atmosphere in Virtual Commerce (V-Commerce) through the Web ...
Abstract This study explores the roles of vividness and interactivity—two technological dimensions o...
The use of virtual worlds as an emerging technology is already having a significant impact on busine...
This research investigates whether consumers display similar brand perceptions between physical and ...
With the tremendous growth of the ?nternet in the mid 90’s, led consumers to a massive participation...
While store atmosphere constitutes an important store selection criterion both in conventional and e...
This paper studies the concept of Store Atmosphere in Virtual Commerce (V-Commerce) through the Web ...
The objective of the present dissertation research is to explore 3-Dimensional Environments as a new...
Virtual Reality Retailing (VRR) has proved to be an emerging retailing channel with an ongoing econo...
Abstract—The purpose of this paper is to provide a 3D servicescape conceptual model which explores t...
The aim of this study is to investigate the effect of music, as an atmospheric cue of 3D virtual rea...
E-retailing is the Internet version of classic wholesalers and retailers of goods and services. The ...
Virtual reality (VR) technology becomes more and more accessible. VR provides an excellent opportuni...
V-commerce is emerging as a promising technology for a new type of e-commerce application, which can...
Virtual worlds (VWs) have emerged as a new context for gaming, collaboration, social networking but ...
This paper studies the concept of Store Atmosphere in Virtual Commerce (V-Commerce) through the Web ...
Abstract This study explores the roles of vividness and interactivity—two technological dimensions o...
The use of virtual worlds as an emerging technology is already having a significant impact on busine...
This research investigates whether consumers display similar brand perceptions between physical and ...