The article analyzes the peculiarities of the game-based metalanguage of internet communication. The urgency of research stems from the fact that the internet space is a communication "territory" upon which the linguo-creative component of speech, due to several reasons, and specifically to the spontaneity of written internet communication and freedom of creative self-presentation of communication actors in using non-standard forms and/or norms of communica-tion is saliently displayed. Internet communication provides the system of speech communication dictating specific, language game based, experimental algorithms of generation and usage of a sign allowing the communicators to go beyond the boundaries of the stereotype of "rigorous" speech...