One of the key features of the Olympic movement is its universalistic appeal, particularly in the sense that it has sought to establish itself as a platform for universal interaction and promotion of universal values. In this paper, we consider the nature, feasibility, and implications of the IOC's promotion of its universalist position in terms of the ethical standards it promotes in relation to universal principles of good governance. A major problem in this respect is the culturally diverse set of constituencies that are incorporated within the Olympic movement, such that the imposition of ‘one size fits all’ policies may be impractical and in many instances undesirable. The authors of this paper therefore argue that although universal a...