'MultiCreation' : participatory learning approach for business : academia collaboration

In today's complex, dynamic, information–rich global society, operating in developing countries requires ingenuity and innovative capacity from all stakeholders, due to limited resources (especially financial), turbulent socio–economic, political and environmental circumstances. Our motivation as relevant participants in the higher educational system is to facilitate students to develop their knowledge, skills and competences for facing business world challenges; be able to take entrepreneurial initiatives; and boost their (self –) confidence. To properly address the multi– dimensional, multi–disciplinary, multi–participant world, we designed our ‘MultiCreation’ teaching/learning approach. Based on the knowledge matrix, we conceptualised, effectuated and validated it in a business–academia collaboration project during a semester as a problem–based, learning by doing, blended learning approach that encompasses complete course content of four classes (Innovation Management, Change Management, Business Planning and Business Communication) and engages students, professors and managers in various roles towards individual and collective progress