KONSTRUKSI PESAN DAKWAH USTADZ HANAN ATTAKI (ANALISIS WACANA PADA VIDEO DAKWAH DI CHANNEL YOUTUBE SHIFT MEDIA

Shift Media is a YouTube channel of da’wah under the auspices of Pemuda Hijrah that is able to attract the attention of Indonesian young people to enjoy watching and listening to studies. Where these activities used to be enemies. This success is inseparable from the role of the dai in delivering the message of preaching. One of the dai who is loved by young people in Shift Media is Ustadz Hanan Attaki. This can be seen from some of the preaching videos of Ustadz uploaded by Shift Media, the video of Ustadz Hanan Attaki has the highest number of viewers. Based on the above context, the formulation of the problem raised is how Ustadz Hanan Attaki in building his preaching message. The purpose of the research is to explain the construction of da'wah carried out by Ustadz Hanan Attaki. This study uses an interpretative type qualitative approach based on Teun A. Van Dijk's discourse analysis research which analyzes discourse into three dimensions, namely: text structure, social cognition, and social context. The theoretical approach used is the theory of social reality construction from Peter L. Beger and Thomas Luckmann. Based on the results of this study, it can be explained the construction of the message preaching Ustadz Hanan Attaki. Preaching message that will be built is include Allah in every human life. The reality ofconstruction process can be seen through the three concepts of dialectics from Berger and Luckmann namely externalization, objectification, and internalization. After going through this process, a missionary product was formed by Ustadz Hanan Attaki. Where Ustadz Hanan Attaki included the concepts of entertain, emotional, and rational which were then realized in a da'wah. Through language that is packed with these concepts, Ustadz Hanan Attaki is used to influence his mad'u in making meanings and images about how Islam, Allah SWT and young people