Development of cycling tourism in the koroška region

V zadnjih letih je porast kolesarstva vse bolj opazen. Ljudje se čedalje bolj zavedajo pomena zdravega življenja ter ohranjanja zdravega življenjskega okolja. Tudi na Koroškem se je zaradi večje ozaveščenosti ljudi začel razvijati kolesarski turizem. Ta za Koroško regijo predstavlja veliko razvojnih možnosti v smislu turistične kakor tudi gospodarske destinacije. Zaradi svoje geografske lege in reliefnih značilnosti ima Koroška regija ogromno možnosti za razvoj kolesarskega turizma, ki pa še zdaleč niso izkoriščene. Podeželske destinacije so zelo zanimive za kolesarski turizem, ta pa se je na Koroškem začel razvijati zelo pozno in zelo počasi. Da bi regija privabila večje število turistov, bi bilo potrebno ustrezno razviti kolesarsko mrežo in izpopolniti ponudbo, namenjeno kolesarjem. Vzporedno temu je nujno zadostno sodelovanje med turističnimi ponudniki in državo. Velik problem Koroške regije se izraža v slabi medsebojni povezanosti občin. Prav tako tukaj ne gre spregledati dobrega oglaševanja in promocije s strani vseh, neposrednih in posrednih dejavnikov v razvoju kolesarskega turizma. Razvoj kolesarskega turizma lahko na Koroško prinese veliko priložnosti, a ostaja vprašanje, koliko so za to pripravljeni storiti ponudniki turističnih storitev.In the past years, cycling has become an increasing trend. People are more and more aware of the meaning of healthy life and preservation of healthy living environment. In Koroška region, cycling tourism has also started to develop due to a greater awareness among the local people. This alone represents great development opportunities for the region in terms of tourist as well as economic destination. For its geographic position and its relief features, the Koroška region has numerous cycling tourism development opportunities that remain far unexploited. Rural destinations are very interesting for cycling tourism, and started to develop very late and very slow in the region of Koroška. In order to attract more tourists to the region, it is necessary to develop the cycling infrastructure network properly, and to bring to perfection the offer for the cyclists. In addition, sufficient involvement of tourism providers and the state is required. The great problem of Koroška region lies in the poor mutual integration of municipalities. Moreover, it is important to have good advertising and promotion of the product by all directly and indirectly involved in the development of the cycling tourism. The development of cycling tourism can bring many opportunities for Koroška, but the question remains how much tourism service providers are willing to do