OPPORTUNITIES FOR CYCLING TOURISM DEVELOPMENT AT THE DESTINATION DEŽELA CELJSKA

Trend aktivnega preživljanja prostega časa in zdravega načina življenja se kaže v povečanju zanimanja za trajnostne oblike turizma, kamor sodi tudi kolesarski turizem. V diplomskem delu smo zato raziskali obstoječo ponudbo s področja kolesarjenja in kolesarskega turizma v vseh 21 občinah znotraj destinacije Dežela Celjska. V teoretičnem delu sta predstavljena pojma turistična in kolesarska turistična destinacija ter njune poglavitne značilnosti. Prav tako je opredeljen tudi pojem kolesarski turizem, njegove prednosti in zvrsti. Predstavljeni so še profili kolesarskih turistov in kolesarski standardi. V praktičnem delu so najprej predstavljene glavne značilnosti in nosilci turizma destinacije Dežela Celjska, sledi analiza obstoječe kolesarske infrastrukture, specializiranih kolesarskih nastanitev ter podpornih storitev kolesarske destinacije. Analizirali smo še odgovore anketiranih kolesarjev, ki smo jih ustrezno komentirali in jih prikazali s pomočjo tabel. V sklepnem delu so povzete ugotovitve analiz ter predstavljeni predlogi za razvoj kolesarskega turizma v destinaciji Dežela Celjska.The trend of actively spending one\u27s leisure time and leading a healthy lifestyle is being reflected in the increased interest in sustainable forms of tourism, one of which is cycling tourism. In this thesis, we looked into the existing offer in the field of cycling and cycling tourism in all 21 municipalities within the destination Dežela Celjska. The theoretical part presents the concepts of tourism- and cycling tourism destination, as well as the main characteristics of the two. It also defines the concept of cycling tourism, its benefits and types, features the profiles of cycling tourists and lists the cycling standards. The practical part presents the main features and the holders of tourism at the destination Dežela Celjska, followed by the analysis of the existing infrastructure for cycling, specialized cycling accommodation and supportive services of the cycling destination. The answers of the interviewed cyclists have been analysed, commented accordingly and displayed in tables. The concluding section summarizes the findings of the analyses and presents the proposals for the development of cycling tourism at the destination Dežela Celjska