[EN] During the four years time of the project MARTA, funded by the Centro para el Desarrollo Tecnológico Industrial (CDTI), IBV has performed for FICOSA International several studies with drivers in a car simulator, with the collaboration of CEIT, where we have analysed the sensations and reactions of people using innovative technologies based on tactile interaction. Thus, we have analysed vibrotactile alarms to prevent frontal collisions and sleepiness, integrated in the accelerator pedal, as well as an air conditioning system embedded in tactile screens, and a new manual control for semiautomatic driving.[ES] Durante los cuatro años del proyecto MARTA, el Instituto de Biomecánica (IBV) ha llevado a cabo para FICOSA Internati...