The processes of visual alphabetization are conformed by a multiplicity of aspects that to a great extent move away of the strictly visual. To learn to see implies to cross a process of cultural habit to which ideological conditioners are gotten up, political, historical and without a doubt aesthetic. The present work aims to track to what extent our visibility, and therefore our “way to see” are crossed by cultural drivers where sociologic processes are involved and linked to cultural anthropology and art history.Los procesos de alfabetización visual están conformados por una multiplicidad de aspectos que en gran medida se alejan de lo estrictamente visual. Aprender a ver implica atravesar un proceso de hábito cultural al cual se incorpora...