Add to ORKGAs advertisements are broadcast on a daily basis, Romanian consumers are subject to an intensive media bombardment designed to influence them, trigger certain emotions, and make them develop an attitude to a particular brand or product. When designing the advertisement, great care must be taken so that it conveys positive feelings and emotions and fosters favourable attitudes to a brand. The object of the current research is to determine how consumers are able to assess the advertisement phenomenon in general and the TV commercials in particular. Based on a representative sample of 550 Romanian consumers from the urban population, the study highlights the Romanian consumers’ attitude to various types of advertisements, endorsers and creativ...
Emotions can transcend cultural, linguistic, demographic, and social boundaries. Emotions affect inf...
This paper examines public attitudes towards advertising within the context of transition in central...
Advertising is a source of product information for consumers. Different responses from consumers to ...
We are born and live in a consumer society whose functional principles revolve around the economic m...
The main purpose of this paper is the need to know the influence of television advertising, one of t...
The paper explores demographic impacts on consumer attitudes toward advertising, perceived social an...
The paper explores demographic impacts on consumer attitudes toward advertising, perceived social an...
As consumers, everyone becomes the target of advertising, even all parts of the human body are targe...
As consumers, everyone becomes the target of advertising, even all parts of the human body are targe...
This paper examines public attitudes towards advertising within the context of transition in central...
In recent years the use of the Internet in Romania has grown dramatically. As a transitional economy...
As consumers, everyone becomes the target of advertising, even all parts of the human body are targe...
As consumers, everyone becomes the target of advertising, even all parts of the human body are targe...
This paper aims to identify the effect of selected advertising on consumers by assessing their emoti...
This paper examines public attitudes towards advertising within the context of transition in central...
Emotions can transcend cultural, linguistic, demographic, and social boundaries. Emotions affect inf...
This paper examines public attitudes towards advertising within the context of transition in central...
Advertising is a source of product information for consumers. Different responses from consumers to ...
We are born and live in a consumer society whose functional principles revolve around the economic m...
The main purpose of this paper is the need to know the influence of television advertising, one of t...
The paper explores demographic impacts on consumer attitudes toward advertising, perceived social an...
The paper explores demographic impacts on consumer attitudes toward advertising, perceived social an...
As consumers, everyone becomes the target of advertising, even all parts of the human body are targe...
As consumers, everyone becomes the target of advertising, even all parts of the human body are targe...
This paper examines public attitudes towards advertising within the context of transition in central...
In recent years the use of the Internet in Romania has grown dramatically. As a transitional economy...
As consumers, everyone becomes the target of advertising, even all parts of the human body are targe...
As consumers, everyone becomes the target of advertising, even all parts of the human body are targe...
This paper aims to identify the effect of selected advertising on consumers by assessing their emoti...
This paper examines public attitudes towards advertising within the context of transition in central...
Emotions can transcend cultural, linguistic, demographic, and social boundaries. Emotions affect inf...
This paper examines public attitudes towards advertising within the context of transition in central...
Advertising is a source of product information for consumers. Different responses from consumers to ...