Encarando a morte do Autor. O trabalho identitário do profissional de cultura e as fantasias de controle

This article takes Barthes’ concept of the death of the Author as a starting point to organize a reflection on the role of Author-related discursive structures (termed subject positions here) in participatory processes within cultural institutions, focusing on cultural professional and audience subject positions. The theoretical assumption in this text is that identities (and subject positions) are not stable or homogenous, but contingent and diverse, and fed by social fantasies. This assumption (supported by culturalist identity theory and psychoanalytic theory) allows analyzing how the subject position of the cultural professional has been articulated through a series of contemporary fantasies. This article will first focus on two fantasies: The resistant modernist fantasy of the cultural professional as Author, and its still modernist counterweight, the democratic-populist fantasy of the death of the Author. The strong disconnection of both these fantasies with the present-day culturaldemocratic configuration, characterized by a more post/late/liquid-modernist logic, allows for the articulation of a third fantasy, which foregrounds the notion of participation. At the same time the notion on participation is reframed by articulating it within an agonist framework, in order to increase its alignment with this post/late/liquid-modernist culture through the recognition of difference and conflict. This third fantasy attempts to offer a way out of the deadlock created by the still strong presence of modernist fantasies about cultural professional – audience relationships.Este artigo adota o conceito da morte do Autor em Barthes como ponto de partida para propor uma reflexão sobre o papel das estruturas discursivas ligadas ao Autor (denominadas aqui como posições de sujeito) nos processos participativos dentro de instituições culturais, concentrando-se nas posições de sujeito do profissional de cultura e do público. A proposta teórica deste texto é a de que as identidades (e as posições de sujeito) não são estáveis ou homogêneas, mas contingentes e variadas, e que são alimentadas por fantasias sociais