PENGEMBANGAN INOVASI DAN KEWIRAUSAHAAN SEBAGAI UPAYA MENGHADAPI ERA MASYARAKAT EKONOMI ASEAN 2015

The development of innovation and entrepreneurship is an important requirement in creating Indonesia's competitiveness in the era of globalization, especially ASEAN Economic Community by 2015. To create a competitive advantage need to pay attention to three things: knowledge, creativity, and innovation. Knowledge will be the basis of a person or group explore creativity, as the basis to a variety of innovations. Innovation that comes from knowledge and creativity to be able to produce something new that does have certain characteristics. This will be a source of competitive advantage. Thus the availability of good quality of human capital is very important. Keywords: Innovation, Entrepreneurship, competitiveness, Globalization, human capita