In this paper, we analyze the scaling of velocity structure functions of turbulent thermal convection. Using high-resolution numerical simulations, we show that the structure functions scale similar to those of hydrodynamic turbulence, with the scaling exponents in agreement with the predictions of She and Leveque [“Universal scaling laws in fully developed turbulence,” Phys. Rev. Lett. 72, 336–339 (1994)]. The probability distribution functions of velocity increments are non-Gaussian with wide tails in the dissipative scales and become close to Gaussian in the inertial range. The tails of the probability distribution follow a stretched exponential. We also show that in thermal convection, the energy flux in the inertial range is less than ...