International audienceWe consider the LU factorization of an $n\times n$ matrix $A$ represented as a block low-rank (BLR) matrix: most of its off-diagonal blocks are approximated by matrices of small rank $r$, which reduces the asymptotic complexity of computing the LU factorization of A down to $O(n^2r)$. In this article, our aim is to further reduce this complexity by exploiting fast matrix arithmetic, that is, the ability to multiply two $n\times n$ full-rank matrices together for $O(n^\omega)$ flops, where $\omega<3$. This is not straightforward: simply accelerating the intermediate operations performed in the standard BLR factorization algorithm does not suffice to reduce the quadratic complexity in $n$, because these operations are p...