In the 1960s, Roland Barthes sparked a renewed interest in a monumental, ancient, and largely forgotten institution: the literary-pedagogic-social “empire” of rhetoric, an empire that often commanded French letters, culture, and education until its baffling decline and alleged “death” in the final decades of the nineteenth century. This dissertation argues, however, that rhetoric did not actually die in France. Instead, through a process of “weak survival,” an enduring institution of rhetoric shaped postwar French thought. Through a pedagogic reading of the rhetorical longue durée, I approach a series of political-religious-social quarrels rather than an assemblage of rhetorical theories. These quarrels span from early victories of the Coll...