The Analysis of the Stakeholder Model Implementation in Serbian Enterprises

The goal of this research is to discover whether and to what extent Serbian enterprises implement stakeholder oriented models, and on what grounds these concepts are implemented. Contemporary business models consider stakeholders to be business partners, so the profit gain becomes the process that needs to be realized and not taken for granted. The basis of contemporary business models and enterprise management techniques involves all of the interest groups in the process of business enterprise. This enables everyone involved to contribute to the business and feel satisfied as well. Both of these factors in contemporary business climate are most often the condition for the survival of the enterprise, and especially of its growth and development. The basic topic of this research is the analysis of elementary implementation aspects of stakeholder models with the goal of improving the overall business of contemporary Serbian enterprises, with special attention paid to process orientation. Taking theoretical stakeholder model implementation frequency in Serbia into consideration, the starting premise of my practical research has been that the data taken from economical practice will reflect similar condition. The empirical research focuses on showing whether or not a business climate suitable for sustaining contemporary stakeholder oriented business models exists in Serbia. Quantitative and qualitative analyses serve to show the managers readiness (in this case limited) to accept contemporary management models and techniques, especially ones based on process orientation. Successful stakeholder model implementation presupposes the use of contemporary techniques and performance measuring tools, so as to test its usefulness in practice