Torusm in Terms of the Development of Serbian Rural Areas

The territory of the Republic of Serbia is 85% a rural area, with around 55% of the total population. Rural areas have: hospitable population, natural resources, rich eco-system and biodiversity, natural rarities, intact natural beauties, cultural and historical heritage, local and autochthonous dishes and drinks, etc. At the same time, the rural population in regard to the urban population have lower incomes and life standard, a chronic lack of employment in other activities besides agriculture; they don’t have basic conditions for cultural and sports life on one hand, but they dispose with the significant resources, which can be in terms of the improvement of everything previously said, on the other hand. There was applied the combination of qualitative and quantitative research methods in this paper, where there was used a structural questionnaire, as a research instrument, which had enclosed a list of questions, mostly those open type. In-depth interviews were organized with hosts who were engaged or wanted to be engaged in tourism. The expected result is to impose the tourism, as the services industry, as the driver of overall development of the rural areas, along with the respect of comparative advantages every area has, and to put all the resources in terms of higher and more balanced employment, higher incomes and better life standards of population in these areas, and also a smaller gap between rural and urban areas, which have been now very expressed in Serbia