Add to ORKGThe book deepens the role of marketing in the creation of company value. Upon illustrating the fundamental strategies to improve marketing perfomance, it examines the links among customer value, customer satisfaction and customer relations
Building a competitive position requires taking a number of different actions. One of these actions ...
This paper extends current discussions about value creation and proposes a customer dominant value p...
Based on the principle that customer value is a key concept in the marketing discipline, this paper ...
What is customer orientation? And how does it fit in your idea of a good marketing strategy? This bo...
A customer-centric culture provides focus and direction for the organization, ensuring that exceptio...
Introduces the leading marketing thinking on how customer value is the driving force behind every ma...
A customer-centric culture provides focus and direction for the organization, ensuring that exceptio...
The Customer Experience is the sensory, cognitive, emotional, social and behavioral dimensions of al...
This groundbreaking book provides the tools and processes needed to actually apply market-driven str...
The role of marketing within an organisation increases along the development of the market and the i...
Abstract In business, the customer as capital is not a new idea, but scientific literature has only ...
The basic idea of customer relationship management (CRM) has been embraced and the potential benefit...
The book introduces the concept of trust in market relationships and presents the main stages of the...
Marketing dynamics: How to Create Value for Customers is a scientific book that explores and gives i...
Academic research has demonstrated that sound marketing capabilities allow a firm to create superior...
Building a competitive position requires taking a number of different actions. One of these actions ...
This paper extends current discussions about value creation and proposes a customer dominant value p...
Based on the principle that customer value is a key concept in the marketing discipline, this paper ...
What is customer orientation? And how does it fit in your idea of a good marketing strategy? This bo...
A customer-centric culture provides focus and direction for the organization, ensuring that exceptio...
Introduces the leading marketing thinking on how customer value is the driving force behind every ma...
A customer-centric culture provides focus and direction for the organization, ensuring that exceptio...
The Customer Experience is the sensory, cognitive, emotional, social and behavioral dimensions of al...
This groundbreaking book provides the tools and processes needed to actually apply market-driven str...
The role of marketing within an organisation increases along the development of the market and the i...
Abstract In business, the customer as capital is not a new idea, but scientific literature has only ...
The basic idea of customer relationship management (CRM) has been embraced and the potential benefit...
The book introduces the concept of trust in market relationships and presents the main stages of the...
Marketing dynamics: How to Create Value for Customers is a scientific book that explores and gives i...
Academic research has demonstrated that sound marketing capabilities allow a firm to create superior...
Building a competitive position requires taking a number of different actions. One of these actions ...
This paper extends current discussions about value creation and proposes a customer dominant value p...
Based on the principle that customer value is a key concept in the marketing discipline, this paper ...