A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT WITH REFERENCE TO NATIONALISED BANKS IN PUNE

The researcher gathered information from customers of banks with the assistance of survey and for doing demographic, relationship, and relapse examination. After investigation and talks, aftereffects of this examination study show that recognized elements do influence customer relation and their associations with each other and shift from bank to bank. These recognized varieties can help banks to defeat their current shortcomings to grow better client devotion systems. This study`s discoveries and proposals contributes towards change in existing customer relationship management techniques of selected five nationalized banks in Pune